• Ark is almost too good to be true...
  • Ark has already indexed over a billion people...
  • Ark beats Facebook and Google at people search.
  • ...the best place for people searches on the web.
  • ...a neutral third-party in the people search world.
  • A search engine that's been redesigned for people.
  • Search for a more connected world.
  • ...the holy grail of web companies.
  • This is most notably not something Google can do.

Ark's Privacy Policy.

Date of last revision: December 15, 2011.

1. Introduction

Questions. If you have any questions or concerns about our privacy policy, contact our privacy team at legal@ark.com. You may also contact us by mail at 22 Battery Street, Suite 700, San Francisco, California 94111.

Scope. This privacy policy covers all of Ark (“Ark” means the website at www.ark.com operated by Ark.com, Inc. and any Ark-related material within Facebook's website, including the Ark Facebook application). By using or accessing Ark, you agree to our privacy practices outlined on this page. Because Ark interacts with Facebook in several ways, by using or accessing Ark, you also agree to all privacy policies of Facebook located at http://www.facebook.com/policy.php.

We Will Not Share Any of Your Information with Our Causes. We value the privacy of our users. All donations that users enable by using Ark are made to the cause, charity or other organization directly from Ark.com, Inc. and contain no identifying information of the Ark user whose activity was the source of the donation. Other than the information that is available for other users to view within Ark.com, we do not share any of your personal information with these organizations and they will not be able to identify you as the source of the donation. No information from children under age 13. If you are under age 13, please do not attempt to register for Ark or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 13, please contact us at legal@ark.com.

Parental participation. We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe internet use practices. Materials to help parents talk to their children about safe internet use can be found on Facebook's help page.

2. Information We Receive

Information you provide to us:

Information About Yourself. When you sign up directly with Ark (as opposed to connecting with Ark via your Facebook profile) you provide us with your name, email, gender, and birth date. During the registration process we give you the opportunity to connect with your friends, schools, and employers. You will also be able to add a picture of yourself. In some cases we may ask for additional information for security reasons or to provide specific services to you. Once you register you can provide other information about yourself by connecting with, for example, your current city, hometown, family, relationships, networks, activities, interests, and places. You can also provide personal information about yourself, such as your political and religious views.

Content. One of the reasons people use Ark is to share content with others. Examples include when you update your status, upload or take a photo, upload or record a video, share a link, create an event or a group, make a comment, write something on someone's Wall, write a note, or send someone a message. If you do not want us to store metadata associated with content you share on Ark (such as photos), please remove the metadata before uploading the content.

Transactional Information. We may retain the details of searches, posts, link-shares, transactions or payments you make while using Ark in order to facilitate our tracking of your Ark earnings to ensure that your causes receive the money earned by your Internet activity.

Friend Information. We offer contact importer tools to help you upload your friends' addresses so that you can find your friends on Ark, and invite your contacts who do not have Ark accounts to join. If you give us your password to retrieve those contacts, we will not store your password after you have uploaded your contacts' information.

Information we collect when you interact with Ark:

Site activity information. We keep track of some of the actions you take on Ark, such as adding connections (including joining a group or adding a friend), searching via the Ark Google Search application, sharing links via the Ark Facebook application, shopping with any of our many partner sites, or indicating you "like" a post. In some cases you are also taking an action when you provide information or content to us. For example, if you share a photo, in addition to storing the actual content you uploaded, we might log the fact that you shared it.

Access Device and Browser Information. When you access Ark from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, as well as the pages you visit.

Cookie Information. We use "cookies" (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make Ark easier to use, to make our advertising better, and to protect both you and Ark. For example, we use them to store your login ID (but never your password) to make it easier for you to login whenever you come back to Ark. We also use them to confirm that you are logged into Ark, and to know when you are interacting with Ark Platform applications and websites, our widgets and Share buttons, and our advertisements. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use Ark.

Information we receive from third parties:

Information from other websites. We may institute programs with advertising partners and other websites in which they share information with us:

  • We may ask advertisers to tell us how our users responded to the ads we showed them (and for comparison purposes, how other users who didn't see the ads acted on their site). This data sharing, commonly known as "conversion tracking," helps us measure our advertising effectiveness and improve the quality of the advertisements you see.
  • We may receive information about whether or not you've seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads.

If in any of these cases we receive data that we do not already have, we will "anonymize" it within 180 days, meaning we will stop associating the information with any particular user. If we institute these programs, we will only use the information in the ways we explain in the "How We Use Your Information" section below.

Information from other users. We may collect information about you from other Ark users, such as when a friend tags you in a photo, video, or place, provides friend details, or indicates a relationship with you.

3. Sharing information on Ark. This section explains how your Facebook privacy settings work, and how your information is shared on Ark. You should always consider your Facebook privacy settings before sharing information on Ark.

Name and Profile Picture. Ark is designed to make it easy for you to find and connect with others. For this reason, your Facebook name and profile picture do not have privacy settings. If you are uncomfortable with sharing your profile picture, you should delete it from Facebook (or not add one).

Contact Information. Your contact information settings control (available when customizing your Facebook privacy settings) who can contact you on Ark, and who can see your contact information such as your email and phone number(s). Remember that none of this information is required except for your email address, and you do not have to share your email address with anyone.

Personal Information. Your Facebook personal information settings control who can see your personal information, such as your religious and political views, if you choose to add them. We recommend that you share this information using the Facebook friends of friends setting.

Posts by Me. Any posts by you on Ark's site will be visible to all other Ark users. Any Facebook posts generated by Ark's Facebook Shared Links application will be visible to all of your Facebook friends.

Gender and Birth Date. In addition to name and email address, Facebook requires you to provide your gender and birth date during the Facebook registration process. Facebook asks for your date of birth to verify that you are 13 or older, and so that we can better limit your access to content and advertisements that are not age appropriate. Because your date of birth and gender are required, you cannot delete them. You can, however, edit your Facebook profile to hide all (or part) of such fields from other users.

Other. Here are some other things to remember:

  • Some of the content you share and the actions you take will show up on your friends' home pages and other pages they visit.
  • Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your Facebook privacy settings, or it was copied or stored by other users.
  • You understand that information might be reshared or copied by other users.
  • Certain types of communications that you send to other users cannot be removed, such as messages.
  • When you post information on another user's profile or comment on another user's post, that information will be subject to the other user's Facebook privacy settings.
  • If you use an external source to publish information to Ark (such as a mobile application or a Connect site), you should check the privacy setting for that post, as it is set by that external source.

"Everyone" Information. Information on Facebook set to "everyone" is publicly available information, just like your name, profile picture, and connections. Such information may, for example, be accessed by everyone on the Internet (including people not logged into Ark), be indexed by third party search engines, and be imported, exported, distributed, and redistributed by us and others without privacy limitations. Such information may also be associated with you, including your name and profile picture, even outside of Ark, such as on public search engines and when you visit other sites on the internet. The default Facebook privacy setting for certain types of information you post on Ark is set to "everyone." You can review and change the default settings in your Facebook privacy settings. If you delete "everyone" content that you posted on Ark, we will remove it from your Ark profile, but have no control over its use outside of Ark.

Minors. We reserve the right to add special protections for minors (such as to provide them with an age-appropriate experience) and place restrictions on the ability of adults to share and connect with minors, recognizing this may provide minors a more limited experience on Ark.

4. Information You Share With Third Parties.

Ark Platform. Although Ark utilizes the Facebook platform, Ark is not affiliated directly with Facebook. That means that when you use Facebook, or post to Facebook via Ark you are making information available to someone other than Ark. Ark is not responsible for your privacy with regard to this information posted outside of Ark's website.

Advertisements. Sometimes the advertisers who present ads on Ark use technological methods to measure the effectiveness of their ads and to personalize advertising content. You may also use your browser cookie settings to limit or prevent the placement of cookies by advertising networks. Ark does not share personally identifiable information with advertisers unless we get your permission.

Links. When you click on links on Ark you may leave our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

5. How We Use Your Information

We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:

To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our other terms and policies. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.

To contact you. We may contact you with service-related announcements from time to time. We may include content you see on Ark in the emails we send to you.

To serve personalized advertising to you. We don't share your information with advertisers or causes without your consent. (An example of consent would be if you asked us to provide your shipping address to an advertiser to receive a free sample.) We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. For example, we might use your interest in soccer to show you ads for soccer equipment, but we do not tell the soccer equipment company who you are. Even though we do not share your information with advertisers without your consent, when you click on or otherwise interact with an advertisement there is a possibility that the advertiser may place a cookie in your browser and note that it meets the criteria they selected.

To serve social ads. We occasionally pair advertisements we serve with relevant information we have about you and your friends to make advertisements more interesting and more tailored to you and your friends. For example, if you connect with your favorite cause's page, we may display your name and profile photo next to an advertisement for that page that is displayed to your friends. We only share the personally identifiable information visible in the social ad with the friend who can see the ad.

To supplement your profile. We may use information about you that we collect from other Ark users to supplement your profile (such as when you are mentioned in a status update).

Memorializing Accounts. If we are notified that a user is deceased, we may memorialize the user's account. In such cases we restrict profile access to confirmed friends, and allow friends and family to write on the user's Wall in remembrance. We may close an account if we receive a formal request from the user's next of kin or other proper legal request to do so.

6. How We Share Information

Part of Ark's appeal is sharing information with others — friends and other people interested in your cause communities. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:

When you make a payment. When you enter into transactions with others or make payments on Ark, we will share transaction information with only those third parties necessary to complete the transaction. We will require those third parties to agree to respect the privacy of your information.

When you invite a friend to join. When you ask us to invite a friend to join Ark, we will send your friend a message on your behalf using your name. The invitation may also contain information about other users your friend might know. We may also send up to two reminders to them in your name. If your friend does not want us to keep their information, we will also remove it at their request to legal@ark.com.

When you choose to share your information with marketers. You may choose to share information with marketers, electronic commerce providers, or causes that are not associated with Ark through on-site offers. This is entirely at your discretion and we will not provide your information to these marketers without your consent.

To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.

To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about Ark, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

To advertise our services. We may ask advertisers outside of Ark to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.

To offer joint services. We may provide services jointly with other companies, such as the classifieds service in the Ark Marketplace. If you use these services, we may share your information to facilitate that service. However, we will identify the partner and present the joint service provider's privacy policy to you before you use that service.

To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Terms and Conditions. This may include sharing information with other companies, lawyers, courts or other government entities.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy, until such policy may be amended.

7. How You Can Change or Remove Information

Editing your profile. You may change or remove your profile information at any time by going to your Facebook profile page and clicking "Edit My Profile."

Deactivating / deleting your account. If you want to stop using your account you may delete it by removing the Ark Facebook Application from your Facebook profile.

Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, otherwise distributed, or it was copied or stored by other users. Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. If you have given third party websites access to your information, they may retain your information to the extent permitted under their terms of service or privacy policies.

Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.

Non-user contact information. If a user provides your email address to us, and you are not an Ark user but you want us to delete your address, you can do so by e-mailing us at legal@ark.com. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.

8. How We Protect Information

We do our best to keep your information secure, but we need your help. For more detailed information about staying safe on Ark, visit the Ark Security Page.

Steps we take to keep your information secure. We keep your account information on a secured server behind a firewall. When you enter sensitive information (such as passwords), we encrypt that information. We also use automated and social measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our Terms and Conditions.

Risks inherent in sharing information. Although Facebook allows you to set privacy options that limit access to your information, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on Ark will not become publicly available. We are not responsible for third party circumvention of any privacy settings or security measures on Ark. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Report Violations. You should report any security violations to us at legal@ark.com.

9. Other Terms

Changes. We may change this Privacy Policy pursuant to the procedures outlined in the Ark Terms and Conditions. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If we make changes to this Privacy Policy we will notify you by publication here and our Terms and Conditions page. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.

Consent to Collection and Processing in the United States. By using Ark, you consent to having your personal data transferred to and processed in the United States.

Defined Terms. "Us," "we," "our," "Platform" and "Ark" mean the same as they do on the Terms and Conditions page. "Information" and "content" are used more generally and interchangeably here than in the Terms and Conditions page unless otherwise limited by the context.